Riffed

Pyschedelic quartet Temples feature in the new television ad for Strongbow's 'Bittersweet' cider. 

'Keep In The Dark', has been taken from Temples debut album 'Sun Structures' by leading beverage supplier Strongbow to promote their new 'Bittersweet' cider. The advert, first televised late last week, uses Temples' track very wisely as, 'Drink up darling dressed in white' is sung by lead singer James Bagshaw, who unbeknown to him whilst writing Keep In The Dark's lyrics, would once be promoting a cider. 

Watch the ad via Youtube: http://www.youtube.com/watch?v=KCBfEdMXK-g

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